NSHAMA Head Office

Fred Durie is the Chief Executive Officer of Nshama, a Dubai-based private developer specializing in integrated lifestyle communities since its establishment in September 2014. He is responsible for the successful delivery of master-planned, tech-driven, and sustainable neighborhoods, including the flagship Town Square development. Durie has extensive experience with major projects in the region, having worked with Emaar on notable developments such as Downtown Dubai, Dubai Marina, and Arabian Ranches, as well as prestigious international projects in Egypt, Saudi Arabia, Morocco, Jordan, Lebanon, Turkey, and Pakistan. Previously, he served as CEO of Emaar International and Executive Director of Development at Emaar, and he worked with the Dubai Municipality from 1986 to 2001. Durie holds a degree in civil engineering.